Roy Frey Western Website Store Hours: Directions/Map to Store Questions/Comments/Contact Information Website Links to our Partners

Volume 3, No. 1
January  2, 2008

We've got everything for ridin', ropin', rodeoin'
Jeans, hats, and boots & tack for showin'
We've got it all from tack to ties
So cowboy up down at Roy Frey's!

Happy New Year!

The staff at Roy Frey Western Lifestyles wishes you
happiness, success, good health, and prosperity in 2008.
We also hope you celebrate & enjoy the western lifestyle
and ride many happy trails with your equine partner in 2008!

Jo, Dewayne, Mike, Saundra,
Lindsay, Marilyn, Liz & Jolie

 

 

RFD TV’s Extreme Cowboy Race Host, Craig Cameron, at Topeka Farm Show Jan 8-10

2008 Topeka Farm Show Craig Cameron’s Horsemanship Clinics Tuesday, January 8th 12:30 p.m. & 3:30 p.m. Wednesday, January 9th, 1 p.m. & 6:00 p.m. Thursday, January 10th 11:30 a.m. & 2:30 p.m. Craig Cameron’s Horsemanship Demonstration will be held daily during the three-day 2008 Topeka Farm Show. Craig’s 60 to 90 minute clinics are packed with vital information that any horse person will value. A question and answer session is held at the end of each demo plus Craig is on hand throughout the three-day event to answer your questions.

“In the beginning a horse does not see the reason, meaning or purpose in what we are asking him to do. Through repetition he learns what we want or do not want of him. In my line of work as a clinician I am presented with many tough horses that are deemed un-trainable. People always ask for the secret in training that type of horse? There is no secret. Horses respond positively to effective training techniques.

The best horsemen are casual around their horses. Training in a relaxed fashion and with an effective process entails working with the horse, not against him. If you follow this formula positive results are inevitable. In public demonstrations with “unrideable” horses, time after time the horses have amazed on-lookers by quickly relating to positive training. In just a matter of an hour the first-rides were accomplished without a bronc-ride or mishap.

The key is to be an effective trainer with effective techniques. If you are not effective, no matter how good your intentions are you might as well be looking west for the sunrise. Like the horse, you must be willing to change and work to have the first ride an important one and remember from good things tend to come naturally.”

A Native Texan Craig Cameron, one of the original clinicians, is on the road more than 44 weeks a year covering 80,000 miles demonstrating the style of horsemanship he has perfected in the last 23 years. Called the “public defender of the horse,” Craig dedicates himself to those who educate their horses by first educating themselves. At an age where most have long since retired the thought of starting colts, Craig Cameron known as “The Cowboy’s Clinician,” starts hundreds of horses each year; plus his four-day clinics held at his ranches in Bluff Dale, TX and Lincoln, NM blend education with entertainment.

Clinic topics range from basic to advanced horsemanship, colt starting, ranch and cattle work, problem-solving, reining and trail obstacles. This year he plans to incorporate horse camping and backcountry riding techniques into his lesson plans.

Craig has created a program that builds confidence and trust between man and horse. Rather than fight the animal, he offers patience and understanding that leaves the horse wanting to do what is asked of him. In the early 80’s Craig was fortunate to meet a man named Ray Hunt who opened his eyes to the art of working through understanding when training horses. Building upon his experiences, Craig uses a philosophy of teaching that eliminates rough handling of horses earning him a well-deserved international following.

Craig, a life-long rancher, working cowboy and horse trainer, has just about done it all from cow-calf, stocker operations, custom hay baling, or capturing wild cattle for fellow ranchers. After years of bull riding on the professional rodeo circuit and successfully operating his cattle business, Craig, decided that it was truly the horse that attracted him. He soon discovered his aptitude for communicating with the horse and meticulously refined and nurtured this talent. He wanted to give back something to the horse. When he was ready, he began conducting western horsemanship clinics and demonstrations to help riders increase their knowledge and understanding of their horse and to keep the cowboy tradition alive.

Craig is headquartered out of his unique Double Horn Ranch in Bluff Dale, TX and in Lincoln, NM. www.craigcameron.com.

Western WARM!

Roy Frey Western has lots of functional, affordable, durable western apparel to keep you warm and dry this winter. Here are our favorites:

1. Muck Boots - Comfortable, dry, light weight! Simply the very best! Make your feet happy and get a pair.

2. Heatrac Gloves - The Western Kansas Feedlot Cowboys introduced us to this brand, because they really do keep your hands warm and dry! Only $12.99 per pair. We all gave them a good test this past week and we swear by them.

3. Wild Rags - See the new Western Horseman Magazine for a great article on "wild rags". They keep your neck (face & ears too) warm and wick away the moisture. What a great look - traditional western and so functional. We carry both the silk and the new polyester that is machine washable, soft, and comes with a contrasting trim. From $10 - $30.

4. Outerwear - Nylon, down filled pillow pocket jackets (like the old Tempco's) are back in grey, beige, chocolate, and black. Vests to match, too! Canvas barn coats and arena jackets for dress.

5. Ariat Insulated & Waterproof Boots – For cowboys or cowgirls, insulated and water proof pull on terrains with a broad toe. Excellent for winter riding.
 

6. Sheepskin Saddle Seat Cover - Helps keep your tush warm and provides a nice cushion while riding.

7. Chinks - Protect your legs, but lets you move around while working the herd or just riding the trails.

8. Boot Socks - Ariat and Thorlo are our favorites. Thin Thorlo sock liners are perfect in the Muck boots or buckaroo boots. The thicker Ariat socks provide great support and wicking. Ladies will love the Thorlo hiking socks that provide a great foot bed cushion and support in your boots.

FREE Wrangler Rodeo Ticket Vouchers with $35 Wrangler Purchase

The PRCA Rodeo is coming to the Kansas ExpoCentre Jan. 18 &19, and you can get a FREE ticket voucher ($15) value with any $35 Wrangler Cowboy Cut or 20X product purchase at Roy Frey Western while they last! Don't wait -these won't last long! Roy Frey Western is your Wrangler "Tough Enough To Wear Pink" apparel headquarters!
 


Western Trends for 2008

The Roy Frey buying team is headed for the Denver Western Market Jan 10-13. I’ll go out on a limb here and predict what we are seeing as the hot trends for 2008 and give you an update in February.

Colors for Causes:
1. “Tough Enough To Wear Pink” – this was one of the most successful marketing campaigns
     ever and look for it to continue to grow and be included in most all equine events.
2. “RED” is the new hot color for 2008. Like the Breast Cancer Awareness campaign, the
     Heart Association is having “Wear Red” events.
3. “GREEN” for the environment – everything is going green! Watch out – it’s coming.

Square Toed Boots:
Like the fire ants, square toed boots are marching north out of Texas to Kansas. Ariat has a new “Blackwater” broad square toe in a honey color. Lucchese 2000 makes a beautiful chocolate Ostrich broad square toe.

Leather Sole Boots From Ariat:
Calf ropers, bulldoggers, and you traditional cowboys who like the feel of a leather sole when riding, Ariat, listened and responded. Check out the new “Scottsdale” leather sole roper. More styles are coming.

Performance Shirts From Ariat:
Ariat Apparel features advanced performance technology fabrics, innovative construction for enhanced breathability and freedom of movement. Everyone who has purchased the new Ariat shirt has raved about them. The design is made for the arena – roping, riding, in comfort.

Tack:
Big brow bands on bridles. BIG bling is still shining in the arena. Look for more clinicians to design, market and sell their own equipment.

Apparel:
Smaller plaids and solid shirts for the traditional cowboys. Cowboy jeans are getting more trendy – lower cut waists, different finishes, pocket styles, a little flex (don’t call it “stretch”) fabric, and relaxed legs. For the younger cowboy, more fashion forward Camo, paisley, and wall paper designs are what’s in.

Cowgirls are still going western retro. Scully has a knock out selection of retro blouses. Look for embellishments down the outside jean leg that coordinates with the blouses or jackets. Jewelry is “Chunky”. Look for embellishments on hat brims for that special look in the arena or event. Bling belts are still sparkling.
 

     Purina Mills EQUESTRIAN ACADEMY
        New Series To Begin in January, 2008

The 7th Annual Purina Mills Equestrian Academy, offering excellent equine education to all levels of horse enthusiasts in the Midwest is now taking registrations. The four session series will be held on Tuesday evenings, January 29 through February 19 from 7 pm to 9 pm. We are very excited to be holding the series at the Roy Frey Western Lifestyles store, Topeka, KS again this year.

The course will target amateurs and professionals in the horse industry, 16 years of age and older, who want to further their education in equine science, as well as become more familiar with current topics in the horse industry. Certificates will be presented to the attendees who attend all four sessions.

Professionals in the equine industry, including veterinarians from the Kansas State Veterinary Teaching College, will present each session of the Equestrian Academy. Subjects covered last year included Equine Nutrition, Caring for Wounds, Infectious Diseases in the Horse, Equine Dentistry, Performance Horse Lameness, Equine Behavior and Training, and Equine Reproduction. The 2008 session topics will be announced later.

To enroll in the Equestrian Academy course, please send the accompanying registration form (get at Roy Frey Western ) with payment to the address on the form.

For more information, please call Ernie Rodina (785) 242-8748 or (785) 418-6047, or Dr. Katie Young (816) 392-0758.

Tuition - $75 per pre-registered participant for all four sessions or $25 per class as space permits. Proceeds go to the KSU Equine Unit. Minimum age limit of 16 years of age.

Held at Roy Frey Western Lifestyles, 121 N.E. US Highway 24, Topeka, KS 66608. Go to www.royfreywestern.com for directions or call 785-232-0579. Sessions will be held Tuesday evenings, 7:00 pm to 9:00 pm, January 29 through February 19, 2008. Limited to 40 participants.

Code of the West

(From "Cowboy Ethics: What Wall Street Can Learn from the Code of the West" by James P. Owen)
            Live each day with courage.
            Take pride in your work.
            Always finish what you start.
            Do what has to be done.
            Be tough, but fair.
            When you make a promise, keep it.
            Ride for the brand.
            Talk less and say more.
            Remember that some things aren't for sale.
            Know where to draw the line.

Shirt & Blouse Sale – Buy 2 Get 1 FREE!

Use your Christmas cash to save on western shirts or blouses - Buy 2 get 1 free! Cowboys, Cowgirls & Cowkids! Any combination of 3 shirts or blouses. Outfit the whole family and save! (Free shirt is the least expensive of the three.) Get outfitted for the PRCA Rodeo in January. “Tough Enough To Wear Pink” Shirts & Blouses included. Always look your western best from Roy Frey Western!

Ozark Saddle Sale

The new, affordable Ozark Saddles are now $100 off! Get on down and saddle up in a new saddle for 2008!

Motorcycle Boots from Ariat

Motor Footwear

Waterproof. Tough. Comfortable.  Ariat® Motor, the most technically advanced
riding boots in the world with our traditional commitment to product excellence.
This collection features a unique patent pending design incorporating
peg rests into the outsole for reduced leg fatigue.

Smartly designed with only the highest quality of materials
resulting in uncompromised quality, durability and unrivaled comfort.

Ariat features three new styles of Motorcycle boots so you
can enjoy the comfort and durability of Ariat boots regardless
 if your horse has legs or wheels!    www.ariat.com

 

                            Ariat® Smolder H2O
 

What’s Cooking? - At Roy Frey Western Lifestyles

How did the belief that eating black-eyed peas on New Year's Day would bring you good luck the rest of the year start? (From a posting on the Internet, so believe what you like or just enjoy the read!)

Back in the days of the Wild West, Southern gentility, and Northern hostility, our celebrated black-eyed peas were used strictly for the feeding of cattle in the South. During the Civil War battle of Vicksburg, the town was under siege for over 40 days.

No supplies went in and none came out. The entire town was on the brink of starvation. So they ate those humble "cowpeas," thus starting a southern tradition. Nowadays black-eyes are eaten every New Year's Day to bring good luck for the coming year. All the way back to the days of the Pharaoh, black-eyed peas have been a symbol of luck and fortune.

The superstition is that those who eat black-eyes, an inexpensive and modest food, show their humility and save themselves from the wrath of the heavens because of the vanity they might have. Black-eyed peas are neither a pea nor a bean. They are lentils.

A staple in the Southern diet for over 300 years, black-eyed peas have long been associated with good luck and are traditionally eaten on New Year's Day.
Just so we don’t miss out on any “Luck and Fortune”, we make a black-eyed pea salsa for New Year’s Day. Enjoy and I hope it brings you “Luck and Fortune” too!

“Good Luck” Black-Eyed Pea Salsa

        4 large tomatoes, seeded and chopped (Roma’s are best)
        1 pkg (16 oz) frozen corn, thawed
        1 can (15 ½ oz) black-eyed peas, rinsed & drained (or use frozen)
        ½ Cup chopped green pepper
        3 green onions
        2 Tablespoons minced fresh cilantro
        1 Cup Italian salad dressing
        Assorted tortilla chips

In a large bowl, combine the first six ingredients. Drizzle with dressing and toss to coat. Serve with a slotted spoon as a salad with tortilla chips or over pork.

Cactus Working Cow Horse Used Saddle
 

Here's a great used saddle for sale at Roy Frey Western. Cactus, 16" seat
Working Cowhorse saddle just like new! Beautiful conchos. This is a great
using saddle. Come see it and give it a test ride at the store.  $1,900

Dates & Events – Mark your calendars!

Kansas Thoroughbred Assn Stallion Service Auction, January 5, 2008.
        Held during the KS Thoroughbred Assn 22nd Annual Convention at the Topeka Holidome, SW Fairlawn Road.
        Presentations by Dr. Shane DeWitt, KSU Vet Medicine College and others. A full day of talks and an evening of
        awards and Stallion Services to be sold. Contract Pam Davis 785-457-2863.

Topeka Farm Show featuring Craig Cameron, January 8-10, 2008.
        2008 Topeka Farm Show Craig Cameron’s Horsemanship Clinics Tuesday, January 8th 12:30 pm & 3:30 pm;
        Wednesday, January 9th, 1 pm & 6:00 pm; Thursday, January 10th 11:30 am & 2:30 pm.   Craig Cameron’s
        Horsemanship Demonstration will be held daily during the three-day 2008 Topeka Farm Show. Craig’s 60- to 90-
        minute clinics are packed with vital information that any horse person will value. A question-and-answer session is
        held at the end of each demo plus Craig is on hand throughout the three-day event to answer your questions.

Topeka PRCA Rodeo (Kansas Expocentre, Topeka, KS, from Jan.18, 2008 07:30 pm to Jan.19, 2008 07:30 pm)
        The annual Topeka PRCA Rodeo will be held nightly Jan 18 & 19 at 7:30 p.m. at the Kansas Expocentre.

        The Friday evening performance, Jan 18th is "Tough Enough to Wear Pink" sponsored by Wrangler. Get your
        pink western shirts at Roy Frey’s.

KQHA Annual Meeting & Awards Banquet, Jan 19, 2008. The Quality Inn, Salina, KS. 9 am – Youth Meeting;
        10 – Amateur Meeting; 1 pm – General Membership & Awards presentation; 5:30 Happy Hour & Silent auction;
        7 pm – buffet & Special Awards; 9 pm – Team Trivia. Reservation deadline Jan 8.
                        Contact Sandy Parker for more information 785-836-3365

2008 Wahl Walkabout Tour - Clinton Anderson (American Royal Center, Kansas City, MO, from January 19, 2008
        08:00 AM to January 20, 2008 08:00 PM)
        See RFD TV star Clinton Anderson in person at the American Royal Center, Kansas City, Missouri, January 19-20,
        2008. Tickets are $25. For more information go to www.downunderhorsemanship.com

Jackson County Livestock Association Annual Expo (Holton, KS - JA CO Fairgrounds, from January 26, 2008
        12:00 pm to January 26, 2008 10:00 pm)
        See the Roy Frey Western fashion show, Sat evening and enjoy the great steak dinner starting at 5 PM, followed
        by entertainment and vendors at the Jackson County Fairgrounds

Purina KSU Vet Equestrian Academy (Roy Frey Western, 121 NE US Hwy 24,Topeka, KS, from January 29, 2008
        07:00 pm to February 19, 2008 07:00 pm)
        The 7th Annual Purina Mill Equestrian Academy is coming back to Roy Frey Western for it's four session series in 2008.
        The course will be held on Tuesday evenings, 7-9 p.m., Jan. 29 and going thru Feb. 19. Topics will be nutrition, health
        care and training. These are great courses to bring you up to date on what's happening in the horse health and well being
        regardless whether you are a professional or just wanting to own a horse - don't miss out! Limited to 40 participants. Cost
        is $75 for all four sessions or $25 per individual session with proceeds going to the KSU Equine Unit. Call Katie Young
        816-392-0758 or Ernie Rodina 785-242-8748 to reserve a spot. Applications available at Roy Frey Western store.
        Click Here to view flyerClick Here to view details about the academyClick Here for Registration Form.

EquiFest of Kansas (Kansas Coliseum, Wichita, KS, from February 29, 2008 08:00 am to March 02, 2008 06:45 pm)
        Held at the newly remodeled Wichita Coliseum in Wichita, KS, this event features world class clinicians, trade show, and
        fun for anyone who loves horses. This event is presented for the 11th year by the Kansas Horse Council. More information
        can be found at www.kansashorsecouncil.com  For more details, Click Here to view detailed flyer.

5th Annual Horseman's Priority Clinic (Kansas Expocentre, Topeka, KS, from February 02, 2008 10:00 am to
        February 03, 2008 05:00 pm)
        Feb. 2-3 5th ANNUAL HORSEMAN'S PRIORITY CLINIC, Kansas Expo Centre, RR Domer Livestock Arena,
        Topeka, KS. A great learning and fellowship time. Bring your horse for a weekend of fellowship, education, good riding
        and good food! Starts Saturday 10:00 a.m. Open riding on Saturday evening and Sunday afternoon. For more information,
        call Ernie Rodina at (785) 418-6047 or Terri DeLouche (660) 441-1697.  Click Here to view/print detailed flyer.

Buster McLaury Clinic - Heartland Ranch, Topeka (Heartland Ranch, Topeka, KS, from March 13, 2008 08:00 am
        to March 16, 2008 06:00 pm)
        Colt starting, horsemanship, cattle handling and ranch roping. Contact Rex Buchman, 620-794-5443, brbuchman@gmail.com
        or call Heartland Ranch 785-836-2020. Cost is $475 for colt starting; $375 for horsemanship; $20 cattle charge for cattle
        classes; $15 per day for stalls; $10 per day for arena use.


Better Horses Radio

Tune in Sunday mornings at 6:00 a.m. to 106.9 FM radio for the Better Horses show starring Ernie Rodina (Bronco Ernie) and co-host, Dawn Dawson. Ernie highlights area trainers and horse happenings. Listen for Jo & Dewayne to talk about trends in the industry and new product arrivals at Roy Frey Western.  For more information, visit  www.betterhorsesradio.com


Helping Hands Humane Society

Roy Frey Western encourages you to adopt a Helping Hands Humane Society, Topeka or Jefferson County Humane Society dog that needs a farm/ranch life and would be good around livestock. We are proud to help find these loving dogs a new home. Get a $10 cook book for yourself or give one as a gift and help the HHHS.


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Website Links to our Partners:


Remember, you can always visit our web page and check our calendar for all the equine events in the area . . . visit us at www.royfreywestern.com.

We've got everything for ridin', ropin', rodeoin'
Jeans, hats, and boots & tack for showin'
We've got it all from tack to ties


So Cowboy up down at Roy Frey's!

Jo Turner


Questions / Comments / Contact Information:

We at Roy Frey Western would love to hear any questions, comments or suggestions you might have.  If you have any problems downloading or viewing our newsletter, please let us know.  To contact us, please send an e-mail to Jo.Turner@agbusinessmail.net.

All past issues of our Roy Frey Western electronic newsletter can be viewed on-line by clicking here.  

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                    Please send an e-mail message to Unsubscribe-RFW@agbusinessmail.net
               and indicate you wish to unsubscribe to the electronic newsletter


Directions:
Roy Frey Western is located on the corner of Kansas Avenue and Highway 24 in Topeka, KS just across from Gage Bowl North.   We are only 10 minutes from the Kansas ExpoCentre.
 (Click here to view map)


121 NE US Hwy 24 
Topeka, KS    66608-1750  

      

Phone: (785) 232-0579
   Fax:  (785) 232-1581 

Store Hours:
Monday - Friday   10:00 a.m. until 6:00 p.m.
  Saturday              9:00 a.m. until 5:00 p.m.
Sunday                     Noon until 4:00 p.m.


 


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